First and foremost, I am a much smaller operation, it's just me and sometimes my wife helping out. I make projections for shows because I love theater, and my whole website is about making content for the things I love!
Second, I found that when helping out with shows in the past, I was unhappy with the quality of background projections. They were too ... clip-arty. I wanted to create something for my shows that was more like the background paintings used in movies and Disney animations in the past. I want my paintings to feel alive.
Lastly, my licensing. I absolutely hate that when licensing most content, you only have access for a slim period of time. When I first started out, I unfortunately mimicked this industry standard, but learned during the pandemic that flexibility and understanding was how I wanted to practice. To that end, all of my licenses are perpetual. If you run another production of Legally Blonde in 5 years, you should be able to use the artwork you licensed this year. All my work gets a perpetual license by default to the theater, production company or director that licenses it.